Probable Niche

We've identified the niche as auto insurance.

auto insurance

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as auto insurance.

insurance, auto, car insurance, insurance quotes, quotes, car, cars, life insurance, home, insurance companies, insurance rates, rates, coverage, life, online, cheap, home insurance, health insurance, insurance company, business's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 12:12 UTC on July 9, 2013. The source was comprised of 27090 characters, of which 23098 are code, leaving an organic character count of 3992. The total word count on the home page is 707. We filtered out 7 numbers, 321 common words, and 7 words shorter than three characters in length, leaving an impact word count of 322. The size of the lexicon (number of unique words) is only 188. We extracted twelve top keywords, leaving 6.38% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
car insurance77.44%
auto insurance66.38%
zip code33.19%
phoenix drivers 33.19%
stop overpaying22.12%
new low22.12%
low rate22.12%
insurance agent22.12%
high discounts22.12%
cheap rates22.12%
auto insurer22.12%
work really11.06%
walk away11.06%
vary based11.06%
various criteria11.06%
tracker fitted11.06%
taking just11.06%
super cheap11.06%
serving phoenix11.06%
right policy11.06%
really hard11.06%
quote form11.06%
privacy policy11.06%
price check11.06%
phoenix residents11.06%
phoenix faq 11.06%
obtain individual11.06%
lowest rate11.06%
low income11.06%
local car11.06%

Domain Name Keywords

We found 5 significant keywords appearing in the domain name
  1. insurance
  2. phoenix
  3. car
  5. car insurance


Source Character Count 27090
Code Character Count 23098
Organic Character Count 3992
Filtered Numbers 7
Filtered Words (Common) 321
Filtered Words (Short) 7
Total Word Count 707
Impact Paragraph Count 291
Impact Word Count 322
Impact Lexicon Size 188


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